The Healthy Beauty trend – from traditional skin care approaches to cutting edge skin science
Being in control of our well-being and appearance doesn’t have to stop with a healthy lifestyle. Good nutrition and exercise are important of course, but high-efficacy, topical skin care products, and medical beauty procedures also offer an opportunity to explore new boundaries to achieve the looks we desire. At DSM, we have taken an in-depth look at the growing enthusiasm for healthy beauty and its different trend expressions and concepts currently serving this trend, to make sure we offer customers the best personal care ingredients for non-invasive and effective solutions.
Microbiome Beauty:
In the light of new scientific discoveries, skin bacteria are no longer viewed as something we need to remove if we want beautiful looking skin. Some consumers are therefore seeking for ways to balance their skin microbiome naturally, with prebiotic, postbiotic and fermented ingredients. Experience on how we incorporate our ingredients into effective formulation solutions that resepct the skin's microbiome.
The skin microbiome: a new dimension in skin health and beauty care
At DSM, we believe that the interaction between the epidermis and skin microbiome has an important role to play in a holistic beauty regime. As this significance is still underestimated, we have taken a unique opportunity to combine two complimentary approaches:
- MICROBIOME RESEARCH, which is deeply embedded in DSM’s innovation culture;
- CORNEOCARE™, DSM’s approach to achieving the ultimate skin appearance and sensation by building a strong epidermal barrier.
We’ve combined this expertise and our knowledge to create new innovative solutions under our EPIBIOME BEAUTY™ approach EPIdermal microBIOME beauty focuses on the interplay between the skin barrier and microbiome, to explore new ways to preserve, reinforce, and restore healthy skin at its root. Learn more here >
Make your personal care products as microbiome-friendly as possible
We live in very health-conscious times and switched-on skin care consumers no longer see bacteria as something that must be removed at all costs. Instead, in the quest for wellbeing and beautiful looking skin, they are looking for ways to maintain the natural balance of their microbiota. To increase trust and transparency for you and your consumers, DSM has started to test personal care ingredients of their portfolio with this standard and four of our ingredients already carry the “Microbiome Friendly label”. Learn more here >
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Brand Care:
For many in developed countries, 2020 was a wakeup call that good health isn’t a given. As the pandemic subsides, prepare for the rise of a new health economy in which consumers will expect every brand they interact with to become a healthcare brand and prioritize their – and their friends’ and families’ – physical and mental wellbeing. Check out below concepts to see how we turn this trend expression into solutions.
The ‘skinification’ of hair care: ingredients matter
A new trend in hair care is taking shape. ‘Skinification’ reveals the growing influence of skin care habits on hair and scalp care needs, particularly when it comes to personal care ingredients. Those that are trending and trusted in skin care applications, such asvitamins,are increasingly being sought after by consumers to deliver the same benefits in their hair care products. To support product developments that align to the skinification trend, DSM screened its personal care portfolio and identified more than 20 proven, science-backed active ingredients that could also deliver key benefits in scalp and hair care solutions. More here >
Targeting sensitive skin with the right personal care ingredients
With so many consumers experiencing the symptoms of skin sensitivity there is a clear need for new, targeted solutions. Products that soothe unpleasant sensations and repair and protect the skin barrier have an essential role. And, to help consumers break the cycle of skincare over-use and misuse, – in terms of both products and active ingredients per product. To build on valuable insights coming out of DSM’s very own study on sensitive skin issues, DSM has developeda number ofready-to-use formulations for customers looking to bring sensitive skin care solutions to the market. Learn more here >
Taking total protection into the blue
Initial reports in the media are alerting consumers to the potential risks attached to blue light, whether it comes from the sun or electronic devices. However, a recent report from Mintel emphasizes that today’s consumers are looking for ways to reduce the steps in their beauty regimen. So any new element of protection must be part of a total protection package that reduces rather than increases the demands on their time. With this in mind, scientists in our Sun and Skin Care segments dedicated themselves to finding solutions which would meet all the requirements of consumers for appealing, integrated total protection, and extend this protection into the blue range. More about our solutions here >
Taking action on pollution with DSM’s skin care ingredients
With 70% of the world’s population predicted to live in cities by 2050 and urban pollution on the rise, protecting the skin against environmental stresses is a major topic of interest that’s set to become ever more relevant for consumers in the near future. In addition, consumer’s desire for natural cosmetic ingredients in their products has increased, with the clear look to science to provide substantiation for the targeted effectiveness of such natural skin care ingredients.
DSM’s Five Actives – Five Actions concept ticks all the boxes. The concept comprises fiveskin bioactivesselected from the company’s portfolio of skin care ingredients with a proven mode of action. These have now been re-examined for their ability to improve skin comfort, protection, color, quality and perfection in the context of growing concerns about pollution. Learn more >
Shoring up skin’s defenses with the power of vitamin ingredients
Today’s engaged consumers are looking out for their health and wellness more than ever, seeking ways to protect themselves from sickness and disease. The body’s primary defense is naturally the immune system, and there is a sustained and rising interest among consumers to support this vital function. A balanced, vitamin-rich diet will go a long way toward strengthening immune health on the inside, but their power doesn’t stop there. Applied topically, vitamin ingredients are also beneficial for the skin and an important tool to shore up immune health from the outside. As a complement to dietary consumption, vitamins can bolster and strengthen skin’s defenses from external aggressors while also promoting a healthy-looking complexion. As a leader in the vitamin market, DSM has assembled a team of four hero vitamin ingredients, developed into a wide range of cosmetic formulations, ready to nurture healthy beauty and strengthen skin’s defenses. Find them here >
Skin Hydration is the key to beautiful and healthy-looking skin
Good hydration brings multiple benefits, such as breakout prevention, as well as combating dryness and increasing resilience to external aggressors. Many people still believe hydration can only provide a temporary fix for a permanent condition. Compelling narratives around deep, sustained hydration are still lacking and the widespread consumer need for a lasting solution is as yet unmet.This is where DSM’s powerful specialized hydration ingredientPENTAVITIN®comes in > more here
The concept of “Medical Beauty” pushes the limit
Many consumers are looking for effective ways to firm facial skin and address wrinkles but find even ‘minimally invasive’ approaches too much. It’s not surprising therefore that the global market for cosmeceuticals is expected to almost double between 2017 and2023. Here the trend for Medical Beauty gains more momentum and the demand for cosmeceuticals booms, and there is a great opportunity for the Personal Care industry to offer applications that lift and volumize facial skin- from within, like our long-established peptide SYN®-HYCAN. Get to know more here >
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Fermented Beauty:
The quest for ancient traditions boosted by new technologies has led consumers to increase their consumption for fermented products: beer, kombucha, miso, tempeh, kimchi, coffee among others. Just as grapes turn to wine and apple to cider — the fermentation process apparently renders skin care products more absorbable and potent.
However, the trend for Healthy Beauty is expressed, DSM has ingredients and formulations to help consumers care for, protect and achieve the looks they want – in the way they want.
